Imagine your life or fortune is on the line in a courtroom in America and twelve jurors hold your fate in their hands? Easing that scary proposition out of the minds of people on trial is what led Jason Bloom to developing a path of taking the guesswork out of jury outcomes. Bloom says, “Juries are like icebergs - what you see above water is the demographics; age, ethnicity and gender. However, below the water are attitudes, life experiences and predispositions which are more predictive to the outcome of a case.”
His crystal ball has been put to the test in more than 350 cases as his company, Bloom Strategic Consulting, celebrates five years and an astonishing 90 percent accuracy rate. Bloom has become a modern-day Nostradamus taking the mystery out of the judicial process and easing clients fears so they don’t have to sit on pins and needles throughout the length of the case. His company profiles the jury through mock trials and focus groups to see what’s important and what’s not important to the men and women in the box. “What I’ve really learned and what’s still fascinating to me is that there is a gap probably the size of an ocean between what lawyers and witnesses want to tell juries and what these juries actually want to see, hear and care about towards making their ultimate decisions and rendering verdicts,” says Bloom.
Working on science and strategy not hunches also led Jason Bloom to build his own legal laboratory in Dallas, Texas, called TrialMode. It’s a state-of-the-art mock courtroom designed for realistic, trial-like examination of case strategy, fact patterns and witnesses the ultimate decision makers’ point of view.
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